Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the “Photo ID Design Model” and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a striking ad, banner or poster. And it will almost always give you a result that gets noticed.
** Consider the photo id
Think about a “photo id” for a minute. Its most dominant feature is the photograph. The other elements on the card “support” the photo — the person’s name, address, or ID number.
These things are not necessarily less important than the photo. But the photo is clearly the main element. It is what the photo id is “about”, and that is clearly reflected in the graphic design of the card.
You have to have a way with words in order to increase the traffic on your website. Sometimes, the most intelligent people in the world can have a problem communicating with others. When those intelligent people or great businesspersons develop a website that would blow your mind with great inspirations and benefits, they may not know exactly how to get across their message to their target audience. Learning to communicate with the right words to get your point across clearly and without rambling is an important skill that takes some time to acquire. You can take the time to learn communication skills or you can hire a consultant to help you get your point across to others. Sometimes the simplest things are right in front of you.
When writing to produce more website traffic, you will want to make your website easy for others to read. It is better to write in laymen terms than in long scientific or technical mumbo jumbo. You want people to be able to read the pages on your website without getting a headache and without having to refer to a dictionary. Visitors should not have to learn how to translate your website in order to understand what you are trying to say. A hard to read or hard to understand website will be abandoned quickly.
Today I stumbled upon a cool music player – it worked so well, it was so easy and intuitive – it simply delivered. In fact it was quite remarkable. Take a look at that word – remarkable! Remark-able, yes, I was able to make voluntary, un-coerced positive remarks to my friends. They also liked it and may just tell their friends. What makes one website/product so remarkable? Well simply put when a website solves a problem, meets a need or satisfies a want, it’s likely to be a good site. However a remarkable site does all that so well that it literally over-delivers, surpasses all expectations and makes its visitors feel good just for finding it. In what way is your site, your product remarkable?
Why do you care? Because you want traffic, traffic, traffic. A good site may only convert 2- 5% of its traffic, so the higher your traffic, the more you sell. But other than positive, pervasive word of mouth you will have to work or pay for that traffic. I say work because there are some ways of generating traffic that don’t cost much money – rather they demand time and effort.
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