You have to have a way with words in order to increase the traffic on your website. Sometimes, the most intelligent people in the world can have a problem communicating with others. When those intelligent people or great businesspersons develop a website that would blow your mind with great inspirations and benefits, they may not know exactly how to get across their message to their target audience. Learning to communicate with the right words to get your point across clearly and without rambling is an important skill that takes some time to acquire. You can take the time to learn communication skills or you can hire a consultant to help you get your point across to others. Sometimes the simplest things are right in front of you.
When writing to produce more website traffic, you will want to make your website easy for others to read. It is better to write in laymen terms than in long scientific or technical mumbo jumbo. You want people to be able to read the pages on your website without getting a headache and without having to refer to a dictionary. Visitors should not have to learn how to translate your website in order to understand what you are trying to say. A hard to read or hard to understand website will be abandoned quickly.
Today I stumbled upon a cool music player – it worked so well, it was so easy and intuitive – it simply delivered. In fact it was quite remarkable. Take a look at that word – remarkable! Remark-able, yes, I was able to make voluntary, un-coerced positive remarks to my friends. They also liked it and may just tell their friends. What makes one website/product so remarkable? Well simply put when a website solves a problem, meets a need or satisfies a want, it’s likely to be a good site. However a remarkable site does all that so well that it literally over-delivers, surpasses all expectations and makes its visitors feel good just for finding it. In what way is your site, your product remarkable?
Why do you care? Because you want traffic, traffic, traffic. A good site may only convert 2- 5% of its traffic, so the higher your traffic, the more you sell. But other than positive, pervasive word of mouth you will have to work or pay for that traffic. I say work because there are some ways of generating traffic that don’t cost much money – rather they demand time and effort.
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Have you ever heard about ‘dead websites’? It is about the websites which end their life on internet after a while. What happens to these after their death? Is there an archive where you can trace them? Does anyone keep statistics how many websites are dying daily or monthly? Which country or which category has actually the biggest cementry of websites? Is there a study about the reasons of their death? The questions could go on.
The idea about this dark part of internet came up when I was surfing on a shortwave radio in the middle of the night. Suddenly, I caught the words ‘Tod und Sterben im Internet’ from a German channel. The program was almost ending. ‘Tod und Sterben im Internet’ means ‘death and dying on internet’. How sad it sounds! But what does it actually mean? I can’t give a better description than the next I found on the internet:
